Corporate identity is a crucial part of the company image – it defines identity, helps to stand out and be unique. Thanks to the corporate identity, a company shows its philosophy, principles and strategy. If corporate identity is consistent, a company is perceived as honest and professional partner.
Identity can be formed at three levels :
Corporate identity - corporate colors, logo, font, company paper, envelops, cards, packets, publicity, exhibition systems, boards, company decoration, gadgets, etc. Rules how to use these signs and colors are included in “Corporate Design Manual”
Corporate communication - advertisement , public relations, etc
Corporate behavior - standards, values, attitudes, etc.
Sigma offers professional help in preparing the system of corporate identity.